BRADDEL DESIGN
Graphic Design • Branding • Editorial Design • Digital Design

Brand Identity & Print Design

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Project Overview

Brand identity and business card design for a private catering company.

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Brief

The brief was to create a refined and professional brand identity for Mason & Co, a private catering company positioning itself within the premium market. The client wanted a visual identity that felt luxurious, confident and timeless, with a strong emphasis on typography.

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Solution

The design approach focused on creating a clean and sophisticated identity built around carefully considered typography. A minimal yet impactful aesthetic was developed, allowing the strength of the type to take centre stage while conveying a sense of quality and professionalism.

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Particular attention was given to balance, spacing and hierarchy to ensure the brand feels both elegant and highly legible across applications. The business cards were designed to complement the identity, using simple, refined layouts to reinforce the premium positioning of the brand.

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Outcome

The final identity presents Mason & Co as a polished and high-end catering service, with a strong and recognisable visual presence. The typography-led approach ensures the brand feels timeless and versatile, working effectively across both print materials and future brand applications.