BRADDEL DESIGN
Graphic Design • Branding • Editorial Design • Digital Design

Packaging & Marketing Campaign

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Project Overview

Packaging design and integrated marketing campaign for a flavoured oral rinse product.

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Brief

I worked alongside Perio Plus to develop packaging and supporting campaign visuals for their orange-flavoured oral rinse. The objective was to create a distinctive and engaging concept that would clearly communicate the flavour while maintaining the brand’s professional and clinical positioning within the oral care market.
 

Solution

The creative concept centred around the idea of revealing the product through orange peel, visually linking the flavour of the rinse with the packaging itself. The design was developed so that the outer layer appears to peel back like an orange, exposing the product packaging beneath.

This approach created a strong visual metaphor that is both eye-catching and instantly recognisable, helping the product stand out across marketing channels while clearly communicating its key feature.

Alongside the packaging, I developed a range of marketing assets to support the campaign across print and digital platforms. Careful attention was given to composition, texture and colour to ensure the visuals felt fresh, vibrant and engaging, while still aligning with the brand’s clean and professional identity.

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Outcome

The final campaign successfully combines creativity with clarity, delivering a distinctive visual identity that enhances product recognition while reinforcing the flavour profile in a simple and memorable way. The design works effectively across multiple formats, ensuring consistency and impact across both packaging and marketing materials.

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